The cookies we use can be grouped into three categories:
- so-called essential or technical cookies;
- audience measurement cookies; and
- Advertising cookies.
- Essential or technical cookies
Essential or technical cookies are those whose sole purpose is to enable or facilitate communication by electronic means, or those strictly necessary for the provision of an online communication service at the express request of the user.
These cookies make it possible to:
- To keep the choice expressed by the user on the repository of tracers;
- Authenticate with a service;
- Adapt the presentation of the site to the display preferences of the terminal;
- To memorize information relating to the contents of a shopping cart, or to the forms that the user has filled in on the site;
- To offer the user access to their account.
- Audience measurement cookies
Audience measurement cookies are used to obtain information on the user's browsing (examples of purposes: performance measurement, detection of browsing problems, optimization of technical performance or ergonomics, estimation of the power of the servers required, analysis of the content consulted, etc.).
- Advertising cookies
So-called advertising cookies are related to targeted advertising, i.e. the observation of users' browsing habits, allowing a specific profile to be created to show advertisements corresponding to them.