Tension on recruitment, how to seduce candidates in the field of cleaning?

The job market is tight and cleaning companies are struggling to recruit the talent they need. Faced with this shortage of candidates, it has become crucial to stand out and offer an optimal candidate experience to attract and retain the best profiles. In this article, we will address the problems in cleaning companies and the tension on recruitment, but also give you the keys to seduce candidates.

Understand candidates' expectations in the cleaning industry

Today's candidates are more demanding than ever. They are looking for employers who share their values and offer a stimulating work environment. Company culture, benefits, and growth opportunities are all criteria taken into account when choosing an employer.

• Basic needs

Above all, candidates are looking for attractive salary and benefits, job stability and career prospects.

• Deep-seated aspirations

Beyond the material aspects, today's candidates aspire to work in a company that has meaning and a mission that inspires them. They are also looking for a positive company culture and work/life balance.

Stand out from the competition

• Enhance the employer's image: It is essential to build a strong employer brand and communicate transparently about your company's values and assets. The testimonials of your employees in cleaning companies are also a valuable asset to alleviate the tension related to recruitment.
• Deliver an optimal candidate experience: The recruitment process should be smooth and transparent. The offer must be attractive and personalized.  Applicants should be informed regularly of the progress of their application.

Obstacles to recruitment in cleaning companies  

Barriers to recruitment in cleaning companies can vary depending on several factors, including economic, structural and social. Here are some of the common barriers to recruitment in this sector:

• Increased competition in the job market : Competition to attract and retain top talent is intense. Companies are finding it difficult to recruit due to the high demand for specific skills.  The lack of qualified candidates can also become an obstacle.  Indeed, it is the most cited obstacle by companies, with 32% of respondents to the INSEE survey.
• Lack of skills : It can be difficult to find candidates with the technical or specialized skills needed to fill specific positions.
• Budget restrictions : Businesses may be subject to strict budget constraints, however. As a result, their ability to hire new employees will be limited. The costs associated with recruiting, training and onboarding new employees are also barriers.
• Working conditions : Atypical hours, physical constraints, repetitive or stressful work put off some candidates. Compensation and benefits are also barriers, especially if companies are unable to offer attractive conditions compared to the competition.
• High qualification and experience requirements : Some companies may have high qualification and experience requirements for available positions. This can narrow the pool of potential candidates.
• Company culture and employer reputation : They may have difficulty attracting talent if the culture or reputation is not good.
• Inefficient recruitment process : Slow or inefficient recruitment processes can discourage qualified candidates. This can therefore lead to delays in recruitment.

By addressing these potential headwinds and implementing effective recruitment strategies, cleaning companies can improve their ability to attract and retain top talent in the job market. We give you the keys to alleviate the tension related to recruitment.

Implementing concrete actions: Our advice 

• Adapt your job offers: Use catchy titles and clear descriptions. To highlight your company's strengths. Be sure to use inclusive language and tailor the content of your job offers to different candidate profiles.
• Diversify your recruitment channels: Don't limit yourself to traditional job boards. Explore professional social media, referrals, and recruitment events to reach a large audience of candidates.
• Smooth and intuitive application process : Provide your candidates with simplified application forms. For example, with adapted tests and interviews.
• Deliver competitive advantages: Offer competitive advantages to attract qualified candidates. This includes competitive salaries, advantageous health insurance and retirement plans, flexible hours, bonuses, bonuses. As well as opportunities for training and career advancement. In addition, initiatives such as team-building events or social activities help build employee loyalty.
• Develop partnerships with schools and training organizations: Promote the professional integration of young graduates with partnerships or job dating in certain schools but also specialized fairs.
• Take care of the welcome and integration of new employees: Personalized onboarding and effective support during the first months in the company are essential to retain new employees.
• Propose innovative work tools: By offering innovative work tools, companies can not only attract the attention of qualified candidates. But also improve the overall employee experience. Not only can they increase their attractiveness as employers, but they can also increase their operational efficiency, foster employee engagement, and remain competitive in the marketplace.

How PROGICLEAN, a 100% web-based solution, helps cleaning companies recruit to counter recruitment tension

"I was delighted and proud to offer my teams an effective business tool that is easy to understand, and which is an element that facilitates the recruitment of qualified HR profiles."

Rabia Dabeiche, Managing Director of SRNett

PROGICLEAN, a software specialized in cleaning companies, offers innovative solutions to optimize the recruitment process and attract the best candidates.

Progiclean makes it possible to respond to the tension of recruitment in cleaning companies:

• Automate time-consuming tasks

Through its solutions, PROGICLEAN offers to centralize applications.  Our solution not only allows you to respond to applications, but also to get in touch with applicants. But also to share documents between employees as well as with candidates, and to follow the progress of the recruitment process. The main objective is to facilitate exchanges and the overall management of applications. To provide you with a smoother and more efficient experience for both recruiters and candidates.

• Creating an HR Portal 

Depending on the requests of each client, PROGICLEAN can create a space dedicated to candidates to apply online, consult job offers and follow up on their application.

• Implement optimized and winning management for employees

By reducing employee turnover, we reduce the need for recruitment. Our primary objective is to cultivate the loyalty of your employees by listening attentively.

The solutions developed by SENEF offer employers the possibility of assigning their employees to different sites. Depending on the needs and fluctuations of the activity, for example. This approach has immediate benefits for employers. This allows them to effectively manage their staff's absences or leaves.

By benefiting from this flexibility, employees can count on better regularity in their employment. To ensure a greater number of paid hours. In addition, this approach offers the security of working close to, or even a reduced distance, from their usual place of work.

• Planning for Schedule Optimization 

The Progiclean and Mobiclean solutions make it possible to manage an entire cleaning company. This includes sales and HR management, as well as planning, invoicing, purchasing management and quality.

Our solutions increase productivity and turnover. You will be able to set up benefits for your employees (free birthday days, vouchers, activities to maintain a link and promote your employer brand, etc.).

• Our mobile app: Mobiclean

Our Mobiclean mobile application is the culmination of SENEF's expertise. Carefully designed, it embodies our commitment to providing employees with an essential tool to facilitate feedback. But also note-taking, thus strengthening the bonds within the teams. This app has been designed to support professionals in the service sectors. To offer valuable assistance in the often exhausting tasks of their daily lives.

• New tools to offer new positions 

Qualimobi is our quality control application created by SENEF. Qualimobi plays a special role. This tablet application allows you to control the quality of sites and interventions.

Companies now have the opportunity to expand their workforce by recruiting new talent. By integrating these new applications, they strengthen their ability to meet demands for quality control and efficiency. By adopting our solutions, companies position themselves to attract and onboard new talent. This will set talent up to contribute to success and growth.

PROGICLEAN offers cleaning companies a complete and efficient solution. This will help you meet the challenges of recruiting and ensure you find the talent you need.

Do not hesitate to contact PROGICLEAN for a personalized demonstration of its solutions.